Sam Conniff

Sam Conniff is a multi-award winning serial social entrepreneur, co-founder and former CEO of Livity, Don’t Panic and Live Magazine.

To book Sam Conniff for your event call 0203 773 1996 or book online


Sam Conniff

Sam is most recently the Creator of Uncertainty Experts, a unique hybrid of online learning, interactive documentary and psychological intervention.  He is the author of the international best-seller and "modern life-bible" Be More Pirate. He was Co-Founder of Livity, the multi-award-winning social enterprise and youth-led creative Network, Co-founder of Digify Africa, providing transformational digital skills to thousands of young Africans and Co-Founder of Don’t panic, the original activist and Bafta-winning content studio.

Sam has won Entrepreneur of the year, Agency of the Year, The Queens Award and many others and he turned down an MBE in 2020.

A consultant to brands from Rolex to Red Bull, and a mentor to many entrepreneurs and innovators around the world. Sam is also an in-demand Keynote Speaker, facilitator, host and MC (but not the rapping kind, sadly).

Sam has always been an advocate of business as unusual, operating at the intersection of brands, policy and social innovation to create positive change in the world.

He left education when the manager of his Saturday Job had a heart attack and Sam got a rapid promotion. Leaving retail for a two-year stint as a chef showed Sam his love of making things. The raves he ran as a teenager, held under held a banner of Saving The World, showed him his need for a purpose greater than himself.

The post-rave-running startup that began in his bedroom became the Bafta and Cannes winning activist content studio, Don’t Panic.

The first business plan he wrote, that became Livity won Business of The Year, Agency of The Year, and UK Social Enterprise of The Year, all in the same year. It was awarded by successive Prime Ministers and even The Queen for social innovation and supporting young people.

His NGO in Youth Development grew from Live Magazine in London to becoming Digify Africa, operating from Jo’bug to Lagos to Nairobi providing hundreds of thousands of young people across the UK and Africa with Digital Skills.

The TV show he produced was the world's first multi platform interactive Tv Series, Dubplate Drama, engaged millions of young people into important social debates.

The aspect of the 2012 London Games he ran was the largest youth program of its kind in a generation giving young people access to under used space all across the country.

The book he wrote after stepping back from being CEO became an international best seller and launched a global movement of Pirates ,rewriting the rules of life, society and work.

Sam turned down an MBE in 2020 in an open letter to the Queen suggesting an update to the honours system to move it away from it's 'colonial past'.

Since 2021 Sam has been creating Uncertainty Experts aunique hybrid of online learning, interactive documentary and neuroscience creating measurable increases to audiences Uncertainty Tolerance.

And, as a consultant, Sam currently advises Mercedes, Red Bull, Tate & Lyle and Rolex on sustainability, accountability and what hecalls Professional Rule Breaking.

Some of Sam’s speaking topics and workshops include:

Leading in Uncertainty: How to manage energy, improve decision making, lead and grow your empathy.

Post Resilience: Why Uncertainty Tolerance is the key to long term wellbeing and mental fitness.

Innovation amidst Uncertainty: How to drive creativity, problem-solving and breakthrough thinking.

Transformation and Teams: How embracing uncertainty optimises people for thriving through change.

Professional Rule Breaking: How to challenge and change the way we work.

The 5 R’s of Being More Pirate: Rebel, Rewrite, Reorganise, Redistribute and Retell.

Mutiny Workshops: Interactive innovation sessions where teams create Pirate Codes and begin immediate change.

How To Be More Pirate: Specific strategies and tangible takeaways from the global Be More Pirate movement.